The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Samsung Electronics Italy
Client
Title
Category
Award
Points
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy
Category: Consumer - Cross-Channel / User Experience
Points: 15.0
Samsung eMotion Project
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy
Category: Consumer - Experiential Advertising / Augmented Reality
Points: 5.0
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy
Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Points: 5.0
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy
Category: Innovation - Mobile / Mobile
Points: 5.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Cross-Channel / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Samsung Electronics Italy
Title:
Samsung eMotion Project
Category:
Consumer - Experiential Advertising / Augmented Reality
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Merit Award
Points:
5.0